Big Time Rush to Perform at the Wisconsin State Fair

In the 1960s, the Monkees created a new direction for marketing music via television. Sure, performers had long peddled their talents on variety and talk shows, but this was different. Now, the TV shows could actually create the band.

That’s the mold that the vocal quartet Big Time Rush has followed. Composed of four actors (Kendall Schmidt, James Maslow, Carlos Pena Jr. and Logan Henderson), Big Time Rush is the centerpiece of a Nickelodeon show of the same name.

The premise of the show, which debuted last year, follows four Minnesota hockey players as they pursue dreams of becoming a top-billed boy band, all while struggling with classic teen challenges of love, friendship and, of course, homework.

While there are no ice rinks in the singers’ real lives, the boy band stardom has come true. Their show is one of the cable network’s highest-rated programs, and last year’s debut album, “B.T.R,” was a bestseller.

7 p.m. Saturday, Potawatomi Bingo Casino Main Stage, State Fair Park, 640 S. 84th St., West Allis. $20 upper grandstand seats at wistatefair.com and the ticket office, in the northeast corner of the Expo Center. Concert ticket includes fair admission. Only upper grandstand seats are still available for the show, which is likely to sell out.
YouTube pop sensation Greyson Chance, 13, opens.

Big Time Rush Headlining Lizard Fair At Midland's Dow Diamond

When Big Time Rush was mentioned as a possibility for this year’s WIOG Lizard Fair, organizers were split on bringing in Nickelodeon’s boy band, admitted Rachel Geddes, the radio station’s promotions manager.
“Half of us realized its potential and the other half, we were skeptical,” she said. “But when we saw these little kids camped out for two days, waiting for tickets to go on sale, we were believers.”

And when Big Time Rush erupted big time, “we started ordering more of our Lizard Fair T-shirts in kid sizes,” she added, laughing. Of course, as always, there’s a lot more happening Sunday at Midland’s Dow Diamond, with BTR sharing space on the tee with Flo Rida, Jay Sean and Runner Runner.

Nickelodeon's Big Time Rush and Victoira Justice Set For New Promo Campaign

Nickelodeon’s teen stars catch waves, play tennis, skateboard, and enjoy other outdoor activities in a new promo campaign that shines the spotlight on the network’s signature health and wellness event – Worldwide Day of Play (WWDP). “The Road to Worldwide Day of Play” spots encourage kids and their families to get up and get active and features cast members from Nick’s popular live-action series, including Big Time Rush (Kendall Schmidt, James Maslow, Carlos Pena and Logan Henderson), Victorious (Victoria Justice, Daniella Monet, Leon Thomas III), iCarly (Jennette McCurdy and Nathan Kress) and True Jackson, VP (Keke Palmer). Also featured are the stars from Nick’s newest shows, Bucket and Skinner (Taylor Gray, Dillon Lane) and Supah Ninjas (Ryan Potter, Carlos Knight). The first campaign spot debuted on Saturday, July 30.

On Sept. 24, Nickelodeon will bring its flagship Worldwide Day of Play (WWDP) event to Washington, D.C. for its biggest celebration of active play in the eight-year history of the initiative. The network will host an entire day of activities and games for kids and their families to encourage active and healthy lifestyles. “The Road to Worldwide Day of Play” promo campaign highlights The Big Help site www.thebighelp.com, where kids can get more information about the WWDP celebration event in D.C. and the local events in their area. Every state across the U.S. is expected to take part in Nickelodeon’s WWDP and more than 3,000 local events are anticipated. Additionally, Nickelodeon’s TV channels and websites will go off the air and offline during Worldwide Day of Play from 12 p.m. until 3 p.m. (ET/PT) to encourage kids across the country to participate in the celebration of healthy and active play.

WWDP is part of Nickelodeon’s The Big Help health and wellness efforts, which include grants programs, public service announcements, websites, games and more. Over the past seven years, more than 2 million kids have pledged to lead healthier lifestyles. The Big Help campaign aims to inspire a kid-led movement for positive change and focuses on four key issues: the environment, education, health and wellness and community service.